In 2011, I’ve found myself at an interesting point. My husband and I moved from Los Angeles to Boulder, CO last year for an opportunity for him at CP+B, a great ad agency. I left an amazing yet demanding advertising job as the planning director on the Apple account at Media Arts Lab and decided not to jump back into another full time job. We don’t have kids, yet. For the first time in years, I have a good chunk of free time. I thought I’d figure out what else there might be beyond advertising.
In lieu of a new year’s resolution, I’m resolving to do 52 new things, one per week. A week won’t be enough time for mastering anything but it’ll give me a taste of what I might like to spend more time doing down the line. The whole year isn’t mapped out yet, but there are a few things guiding the “to dos”:
1) (obvious) Interests. I’ve spent much of the last 10 years focused on building my career in advertising which has left little time or energy to pursue interests I’ve had along the way. While it’s a fun field, advertising has probably turned me into my worst critic. Especially working on Apple the past 3 years, everything was distilled down, clearly positioned and perfectly executed. It’s why they’re such an amazing company, but it’s a lot of pressure to put on yourself. For this project I’m going to give myself a break and just jump into things. Some interests will be more straightforward and easy and others will definitely be taking me out of my comfort zone.
2) Local. We plan to stay in Boulder awhile and since growing up in South Carolina I’ve never really allowed myself to think of the other places I’ve lived as “Home”. I’d like to use this project as an opportunity to really get to know what’s going on around me and maybe even become part of the community here. I’m hoping to meet interesting people doing interesting things. Everything won’t be Boulder centric, but I’m going to explore the area where I can.
3) Craft. This is the area I am most interested in exploring. I read a book last year called Shop Class as Soulcraft and it really left an impression on me. I can remember growing up my grandfather could fix anything and my grandmother made fresh bread, canned, preserved and knew everything about sewing. I think there’s something in these things that has been lost. I’d like to try to find a bit of it.
Why a blog? I’m no writer and the thought of putting stuff up for others to read is a little intimidating, but I hope it will help keep me on track first and foremost. I hope some of what I learn and do may be of interest to others. I would also love for people to share some of their own experiences and expertise along the way.